# DESIGN & RESEARCH

- [Brand guidelines](/design-and-research/brand-guidelines.md): Brand guidelines are rules and standards that define how a brand should be presented.
- [Logo](/design-and-research/brand-guidelines/logo.md)
- [Colors](/design-and-research/brand-guidelines/colors.md)
- [Grid and composition](/design-and-research/brand-guidelines/grid-and-composition.md)
- [Typography](/design-and-research/brand-guidelines/typography.md)
- [Iconography](/design-and-research/brand-guidelines/iconography.md)
- [Photos and illustrations](/design-and-research/brand-guidelines/photos-and-illustrations.md): Photography and illustrations serve to visually communicate Grant.gov's story, values, and personality.
- [Writing standards](/design-and-research/content-guidelines.md)
- [Voice and tone](/design-and-research/content-guidelines/voice-and-tone-guide.md): Guidance for writing content and communications in the Grants.gov brand voice
- [Editorial style](/design-and-research/content-guidelines/editoral-style.md): This page outlines the rules and recommendations for grammar, punctuation, word choice, and formatting to ensure clear, consistent, and on-brand content.
- [Content patterns](/design-and-research/content-guidelines/content-patterns.md)
- [Terminology usage](/design-and-research/content-guidelines/terminology-usage.md): This page explains key terminology decisions to ensure consistency, clarity, and alignment with how users understand and engage with our product. It documents word choices we've made based on research
- [User research](/design-and-research/user-research.md)
- [Grants.gov archetypes](/design-and-research/user-research/grants.gov-archetypes.md)