Brand guidelines

Brand guidelines are rules and standards that define how a brand should be presented.

Overview

The Grants.gov brand presents a unified and recognizable identity that influences how audiences understand and perceive Grants.gov.

Our brand guidelines are publicly available to help contributors maintain consistency across communication channels.

Mission

Grants.gov exists to increase access to grants and improve the grants experience for everyone.

Vision

Grants.gov is an extremely simple, accessible, and easy-to-use tool for posting, finding, sharing, and applying for federal financial assistance.

Brand characters

We are:

• Approachable We are responsive, warm, and open with our users and ourselves.

• Trustworthy We are an indispensable, credible source of knowledge, information, and expertise.

• Accessible We put our users first, ensuring our services are accessible to people with different abilities, contexts, needs, and resources.

• Straightforward We prioritize efficient, streamlined interactions.

• Innovative We are data-driven and always open to new ideas and research.

• Purposeful We constantly seek new opportunities to bring value to our users and those we serve.

Brand voice

• We are responsive, warm, and open

• We are transparent and audience-centered

• We get straight to the point

• We bring clarity to complex topics

Change Log

Major updates to the content of this page will be added here.

Date	Update	Notes
12/13/2024	Initial Content	Updated with Initial content
01/13/2025	Content updates	Logo, Grid & Comp, and Photos & Illustrations pages: Updated with new brand colors, larger images, and clearer written guidelines.