# Logo

The logo is our primary identifier. It contains both the star symbol and our name in the wordmark. It should be used most often to represent our brand, positioning Grants.gov as a trusted and innovative organization dedicated to increasing access to grants and improving the grants experience for everyone.

The logo is used most often as it captures more of our brand characters. The symbol and wordmark are next frequently used, while the favicon is reserved only for specific digital applications.

The symbol and wordmark have been carefully scaled, spaced, and aligned to create the logo. Do not alter its construction.

<figure><img src="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FqvGDMRvwVjoJZtrp5LfX%2FSimpler%20Grants%20Logo%20Overview.jpg?alt=media&#x26;token=9b0475e7-68b6-4d98-8301-0bb2221229d2" alt=""><figcaption></figcaption></figure>

## Star Symbol

The logo features a unique five-pointed star composed of double lines. The star, a timeless symbol of trust and guidance, speaks directly to Grants.gov’s purpose and focus as a federal organization. Each double line is a pathway radiating out from the central star, symbolizing openness, accessibility, and helping others achieve their goals.

<figure><img src="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FouzPCBj6lT4X7M49rWc0%2FSimpler%20Grants%20Star%20Symbol.png?alt=media&#x26;token=219d220c-7e2c-47cf-85c0-c955bfa98e89" alt=""><figcaption></figcaption></figure>

## Wordmark

The wordmark features our name only. Use it in supportive applications, especially when the audience is already very familiar with our brand and identity.

<figure><img src="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FYklPtZw2zdH2byB4FIgh%2FSimpler%20Grants%20WordMark.png?alt=media&#x26;token=57db6b5d-00b4-470d-8252-ac7faaf9e7ce" alt=""><figcaption></figcaption></figure>

## Favicon

The favicon uses our star symbol in a circle container shape to help with legibility in small or complex environments. Only use it when necessary; never pair it with the wordmark or logo.

<figure><img src="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FY027qzqZAHPmF33rMgHK%2FSimpler%20Grants%20Favicon.png?alt=media&#x26;token=ba89a8ec-4c8b-4f69-b601-793fd694ac39" alt=""><figcaption></figcaption></figure>

## Examples

Below are some examples of the logo in use.

<figure><img src="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2Fi0uM3TeeOe1FrVg7mzok%2FLogo%20examples.png?alt=media&#x26;token=d069deac-e7f4-41e8-a032-1681b685046e" alt=""><figcaption></figcaption></figure>

## Additional Don'ts

Do not diminish the value of our identity. Avoid the following treatments.

<table data-card-size="large" data-view="cards" data-full-width="false"><thead><tr><th></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td>Do not use unapproved colors.</td><td><a href="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FoBGeriQ7gYyGO4oujyr0%2Fsimpler%20grants%20logo%20unapproved%20colors.png?alt=media&#x26;token=72d0a7de-5695-4434-b711-d4ba73bc7cd4">simpler grants logo unapproved colors.png</a></td></tr><tr><td>Do not apply effects.</td><td><a href="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FSyagB94cUqfwrgIDxeHX%2Fsimpler%20grants%20logo%20dont%20apply%20effects.png?alt=media&#x26;token=fb4505f8-ab4d-4f0b-a478-e9c52744a91c">simpler grants logo dont apply effects.png</a></td></tr><tr><td>Do not adjust the spacing.</td><td><a href="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FODMivwKh3TqZphMW2Keo%2Fsimpler%20grants%20logo%20dont%20adjust%20the%20spacing.png?alt=media&#x26;token=18b396b5-4843-4772-ad44-146481882767">simpler grants logo dont adjust the spacing.png</a></td></tr><tr><td>Do not stretch or distort.</td><td><a href="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FDTglS5SVsuAfq8qO8dRm%2Fsimpler%20grants%20logo%20dont%20stretch%20or%20distort.png?alt=media&#x26;token=5d6f75d5-ef26-466c-a3b2-efe315928162">simpler grants logo dont stretch or distort.png</a></td></tr><tr><td>Do not outline.</td><td><a href="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FmR5FVp6yf6PX2xrAv1HB%2Fsimpler%20grants%20logo%20dont%20outline.png?alt=media&#x26;token=982c3d22-aee9-4eaf-a5aa-7cbf773181be">simpler grants logo dont outline.png</a></td></tr><tr><td>Do not use low-contrast combinations.</td><td><a href="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FO8zg9VjdmIh2HRkLsQn7%2Fsimpler%20grants%20logo%20dont%20use%20low%20contrast%20combinations.png?alt=media&#x26;token=6a3e7c5a-24f1-4dd7-9441-482c95df5b07">simpler grants logo dont use low contrast combinations.png</a></td></tr><tr><td>Do not change the typeface</td><td><a href="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FxPiX2atI57rHN0T41aGy%2Fsimpler%20grants%20logo%20dont%20change%20the%20typeface.png?alt=media&#x26;token=9eeebb50-207a-4c8e-96ec-7b091829a5c7">simpler grants logo dont change the typeface.png</a></td></tr><tr><td>Do not adjust the scale.</td><td><a href="https://4039545949-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPm7UEzeiS1tbLCV1SFRu%2Fuploads%2FjYczrNcc2le9YUzKphDd%2Fsimpler%20grants%20logo%20dont%20adjust%20scale.png?alt=media&#x26;token=51bc3091-d635-45f9-80ff-0f17a83a8116">simpler grants logo dont adjust scale.png</a></td></tr></tbody></table>

## Change log

Major updates to the content of this page will be added here.

<table><thead><tr><th>Date</th><th width="246">Update</th><th>Notes</th></tr></thead><tbody><tr><td>01/2025</td><td>Initial Content</td><td>Updated with initial content</td></tr><tr><td>02/25/2025</td><td>Format change</td><td>Reformatted so that "Don'ts" are cards</td></tr><tr><td></td><td></td><td></td></tr></tbody></table>