Logo
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The logo is our primary identifier. It contains both the star symbol and our name in the wordmark. It should be used most often to represent our brand, positioning Grants.gov as a trusted and innovative organization dedicated to increasing access to grants and improving the grants experience for everyone.
The logo is used most often as it captures more of our brand characters. The symbol and wordmark are next frequently used, while the favicon is reserved only for specific digital applications.
The symbol and wordmark have been carefully scaled, spaced, and aligned to create the logo. Do not alter its construction.
The logo features a unique five-pointed star composed of double lines. The star, a timeless symbol of trust and guidance, speaks directly to Grants.gov’s purpose and focus as a federal organization. Each double line is a pathway radiating out from the central star, symbolizing openness, accessibility, and helping others achieve their goals.
The wordmark features our name only. Use it in supportive applications, especially when the audience is already very familiar with our brand and identity.
The favicon uses our star symbol in a circle container shape to help with legibility in small or complex environments. Only use it when necessary; never pair it with the wordmark or logo.
Below are some examples of the logo in use.
Do not diminish the value of our identity. Avoid the following treatments.
Major updates to the content of this page will be added here.
01/2025
Initial Content
Updated with initial content
02/25/2025
Format change
Reformatted so that "Don'ts" are cards
Do not use unapproved colors.
Do not apply effects.
Do not adjust the spacing.
Do not stretch or distort.
Do not outline.
Do not use low-contrast combinations.
Do not change the typeface
Do not adjust the scale.
