# Typography Typography is one of the most, if not the most, important communication tools for our brand. It carries our brand voice; with it, we establish our tone, personality, and message. ## Primary Typeface ### Public Sans Public Sans is a strong, neutral, open-source typeface for interfaces, text, and headings developed by USWDS. It is seen across US government websites and communications, giving Grants an additional source of credibility.

[Download Public Sans](https://fonts.google.com/specimen/Public+Sans). It is already included in USWDS but should be added to HHS staff computers to maintain brand alignment in Simpler Grants material.

## Secondary Typeface ### Newsreader Newsreader is an open-source font from Production Type designed for on-screen, longer-form reading. NewsReader’s shapes are open and familiar, fostering engaged reading, with features like optical sizes and large display cuts that maximize the type’s ability to be expressive. In general, use NewsReader for content such as blog posts and informational page content that is longer than 2-3 paragraphs.

[Download NewsReader](https://fonts.google.com/specimen/Newsreader). It should be added to HHS staff computers to maintain brand alignment.

## Hierarchy Different type sizes should always have a relationship to one another. There is no exact rule, but select a base type size in a composition and make all other sizes proportionate to this foundation. Our brand defaults to a 1.35 type scale.

## Alternates Use these alternates when there are program limitations for typeface use, such as fallback fonts on the web or PowerPoint decks. ### Arial * Public Sans → Arial

Arial is installed on your computer.

### Georgia * NewsReader → Georgia

## Additional Don’ts


Don't apply effects to type.	simpler grants dont apply effects to type.png
Don't center align type.	simpler grants dont center align type.png
Don't justify text.	simpler grants dont justify text.png
Don't outline the type.	simpler grants dont outline type.png
Don't right align type.	simpler grants dont right alight type.png
Don't set type in all caps.	simpler grants dont set type in all caps.png
Don't set type in all lowercase.	simpler grants dont set type in all lower case.png
Don't set type too small.	simpler grants dont set type too small.png
Don't use low contrast on type.	simpler grants dont use low contrast on type.png
Don't use unapproved typefaces.	simpler grants dont use unapproved typefaces.png