# Typography Typography is one of the most, if not the most, important communication tools for our brand. It carries our brand voice; with it, we establish our tone, personality, and message. ## Primary Typeface ### Public Sans Public Sans is a strong, neutral, open-source typeface for interfaces, text, and headings developed by USWDS. It is seen across US government websites and communications, giving Grants an additional source of credibility.

[Download Public Sans](https://fonts.google.com/specimen/Public+Sans). It is already included in USWDS but should be added to HHS staff computers to maintain brand alignment in Simpler Grants material.

## Secondary Typeface ### Newsreader Newsreader is an open-source font from Production Type designed for on-screen, longer-form reading. NewsReader’s shapes are open and familiar, fostering engaged reading, with features like optical sizes and large display cuts that maximize the type’s ability to be expressive. In general, use NewsReader for content such as blog posts and informational page content that is longer than 2-3 paragraphs.

[Download NewsReader](https://fonts.google.com/specimen/Newsreader). It should be added to HHS staff computers to maintain brand alignment.

## Hierarchy Different type sizes should always have a relationship to one another. There is no exact rule, but select a base type size in a composition and make all other sizes proportionate to this foundation. Our brand defaults to a 1.35 type scale.

## Alternates Use these alternates when there are program limitations for typeface use, such as fallback fonts on the web or PowerPoint decks. ### Arial * Public Sans → Arial

Arial is installed on your computer.

### Georgia * NewsReader → Georgia

## Additional Don’ts


Don't apply effects to type.	/files/vtZyztfsYMOeegfrMshr
Don't center align type.	/files/08EiWIzY2bIQ9vyQeVlP
Don't justify text.	/files/L1WM0LJgOxmCM3ZmZDDG
Don't outline the type.	/files/9yGUqhKfD9hcPN3MbuV6
Don't right align type.	/files/qS8fED9XnLGPokiF2Vxq
Don't set type in all caps.	/files/PvDNgVVh3kwSK2wemFzN
Don't set type in all lowercase.	/files/dRmKLamgPgnltVchaXje
Don't set type too small.	/files/FsPHs9EWGKjlDYQJNBXE
Don't use low contrast on type.	/files/4mZ9tzkkQRWofOG5gUaT
Don't use unapproved typefaces.	/files/O5irDtVgKca7kxoljtIW

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