Brand Guidelines
Overview
The Grants.gov brand presents a unified and recognizable identity that influences how audiences understand and perceive Grants.gov.
Our brand guidelines are publicly available to help contributors maintain consistency across communication channels.
Mission
Grants.gov exists to increase access to grants and improve the grants experience for everyone.
Vision
Grants.gov is an extremely simple, accessible, and easy-to-use tool for posting, finding, sharing, and applying for federal financial assistance.
Brand characters
We are:
Approachable We are responsive, warm, and open with our users and ourselves.
Trustworthy We are an indispensable, credible source of knowledge, information, and expertise.
Accessible We put our users first, ensuring our services are accessible to people with different abilities, contexts, needs, and resources.
Straightforward We prioritize efficient, streamlined interactions.
Innovative We are data-driven and always open to new ideas and research.
Purposeful We constantly seek new opportunities to bring value to our users and those we serve.
Brand voice
We are responsive, warm, and open
We are transparent and audience-centered
We get straight to the point
We bring clarity to complex topics
Change Log
Major updates to the content of this page will be added here.
12/13/2024
Initial Content
Updated with Initial content
Last updated