Typography
Last updated
Last updated
Typography is one of the most, if not the most, important communication tools for our brand. It carries our brand voice; with it, we establish our tone, personality, and message.
Public Sans is a strong, neutral, open-source typeface for interfaces, text, and headings developed by USWDS. It is seen across US government websites and communications, giving Grants an additional source of credibility.
Download Public Sans. It is already included in USWDS but should be added to HHS staff computers to maintain brand alignment.
Public Sans Regular and Regular Italic:
Public Sans ExtraBold and Extrabold Italic:
Newsreader is an open-source font from Production Type designed for on-screen, longer-form reading. NewsReader’s shapes are open and familiar, fostering engaged reading, with features like optical sizes and large display cuts that maximize the type’s ability to be expressive.
Download NewsReader. It should be added to HHS staff computers to maintain brand alignment.
NewsReader Regular and Regular Italic:
NewsReader SemiBold and Semibold Italic:
Different type sizes should always have a relationship to one another. There is no exact rule, but select a base type size in a composition and make all other sizes proportionate to this foundation—our brand defaults to a 1.35 type scale.
Use these alternates when there are program limitations for typeface use, such as fallback fonts on the web or PowerPoint decks:
Public Sans → Arial
NewsReader → Georgia
Typography is used to deliver information and express our brand characters. Below are some examples of the typography in use.
Coming Soon
Do not outline the type
Do not set the type too small
Do not apply effects
Do not set type in all caps
Do not use low-contrast combinations
Do not set in all lowercase
Do not use past typefaces
Do not use unapproved typefaces
Do not use low-contrast combinations
Do not justify text
Do not center-align
Do not right align